The Power of Plants Spotlight: Echinacea

Echinacea, also known as Purple Coneflower, is ‘one of the primary remedies for helping the body rid itself of microbial infections… often effective against both bacterial and viral attacks.’1

It is often touted for its immune-boosting properties and classified by Health Canada as a compound used ‘to help fight off infections, especially of the upper respiratory tract.’

With the recent uptick in upper respiratory infections, echinacea has increasingly been sought after as a potential natural remedy to use in concert with other treatment options.

Echinacea also has specific compounds that when paired with other plants can help modulate anxiety. To be precise when combining plant extracts, the activity of these combinations should be tested and observed.

The premium echinacea used in Zero dB products is sourced from an organic herb farm in Ontario. Along with the inherent benefits of echinacea, mentioned above, our specific extract complements the other botanicals in Zero dB, namely, licorice root, cacao, and two different hop variations. 

With our neuroscience partners, we were able to test and quantify the activity of our five botanical blend in an area of the brain where anxiety lives. When combined they create the powerful nootropic blend in our mental tonics and sparkling waters, helping people dial down stress and discover their focus.

And when in doubt…

Pause. Breathe, And Quiet the NOISE.



  1. Hoffman, Medical Herbalism: The Science and Practice of Herbal Medicine, Healing Arts Press, 2003


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